I am not simply selling photography, that has become a commonplace commodity. I am selling professional creative expertise. That is a rarity worth money. The function of the photographer who has moved with the information technology revolution has changed from mere image creator to image manipulator and conceptualist. Never before has the medium lent itself to so many creative output possibilities.
I prefer to be called a photographic specialist, or specialist photographer since I have never limited myself to a specific genre. The photographic medium speaks a universal language, technique creates nuances within this language. I bring to the table 30 years of experience in visual communication.